At eHorizonsDiscoveries, we highlight initiatives that are transforming tourism and contributing to sustainable development. The 3rd World Sports Tourism Congress, taking place on November 28-29, 2024, at the iconic Santiago Bernabéu Stadium in Madrid, is one such key event. Organized by the World Tourism Organization (UNWTO) and the Government of the Madrid Region, the congress will bring together industry leaders to discuss cutting-edge trends in sports tourism, its economic impact, and its role in promoting the Sustainable Development Goals (SDGs).

Sports Tourism: A Rapidly Growing Sector

Sports tourism is one of the most dynamic segments of the travel industry. In 2023, it generated approximately $609 billion, and this figure is expected to grow by 16% annually between 2024 and 2030. Sports events attract millions of visitors each year, fostering economic diversification and creating opportunities for local businesses and communities, especially in rural areas.

Key Topics of the Congress

The congress will serve as a platform for exploring innovative ideas, sharing experiences, and establishing best practices in sports tourism. Some of the key topics on the agenda include:

• Sports tourism and government strategies: How are governments incorporating sports into their tourism strategies?
• Partnerships between governments and sports entities: Effective models for supporting long-term initiatives.
• Emerging technologies: The impact of virtual reality, artificial intelligence, and the Internet of Things on visitor experiences.
• Community engagement: How to maximize benefits for local populations through sports events.
• Sustainability support: Net-zero strategies and integrating ESG (environmental, social, and governance) criteria in destination planning.

The Role of Sports Tourism in Sustainable Development

Sports tourism not only boosts local economies but also contributes to the Sustainable Development Goals (SDGs) by promoting environmentally friendly practices and empowering communities. Many destinations are investing in sustainable sports infrastructures and hosting international events to attract visitors while fostering responsible tourism.

Madrid: A Premier Sports Destination

By hosting this event, Madrid reaffirms its status as a leading sports tourism destination. The city, having hosted major events such as the UEFA Champions League and the Copa del Rey, is also committed to integrating sustainable practices in the organization of these events.

A Unique Networking and Partnership Opportunity

The 3rd World Sports Tourism Congress is a must-attend event for tourism professionals, public decision-makers, sports organizations, and businesses. It offers the perfect opportunity to exchange ideas, build strategic partnerships, and discover innovative solutions that will drive the future of sports tourism.

For more information and to register, contact wstc@unwto.org.

In conclusion, the 3rd World Sports Tourism Congress will showcase how sports can not only attract millions of visitors but also strengthen local communities and contribute to a more sustainable tourism future. Whether you’re a professional in the field or a sports enthusiast, this event is the perfect opportunity to explore how sports events are shaping the destinations of tomorrow.

Don’t miss out!
M. KIAL